In October 2012 Manetti & Roberts signed the acquisition of Cadey, an Italian player in the Personal Care market since the 60's. This acquistion underlines the Bolton Group’s strategy to reinforce its position by investing into new segments of the business with Cadey’s brands:
- Bilboa, the historical leader in the Sun
Care market in Italy
- CambiaPelle and the new Staminaline, operating in the Body Care Market
- Depilsoap, the historical brand in the Depilatory market in Italy
- Bilba, a brand of Styling and Colorants in the Hair Care Market
We are confident that this addition to our diverse portfolio will strengthen our competitive position on a path of a long-term growth.