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June 2014

KEVIN COSTNER LOVES RIO MARE

Oscar-winning star Kevin Costner is the new international face of Rio Mare and Saupiquet Germany for a TV campaign on air in Italy as well as in 20 different countries.
The campaign celebrates the unmistakable taste and quality of Rio Mare products and underlines their genuine expression of the Italian tradition of “eating well and living well”.
Kevin Costner plays himself, a celebrity who has moved from overseas to inhabit the lighthouse of a village on the Amalfi coast, sparking curiosity in the villagers. In returning to a simpler life, far from the Hollywood spotlights, he rediscovers what’s really important: the pleasure of sharing the moment with others and his love for the sea and food.
Rio Mare products are the perfect companion for joyful lunches to be shared with friends and family.


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