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April 2016

NEUTRO ROBERTS RELAUNCH

Neutro Roberts is being completely relaunched in April 2016: a new logo merges the prestigious heraldic logo of the Manetti & Roberts pharmacy with the classic blue Neutro Roberts logo; a new elegant and clean graphic design emphasizes the fact that all its products are made without aggressive chemical ingredients and are enriched with natural ingredients that are good for skin; a new product: Fresh-Green Tea & Lime with 0% aluminium salts and natural antibacterial agents; a new deodorant advertising campaign with a new claim and key visual: “kiss-proof armpit”.