Among the best loved Italian actors, Alessandro Gassmann is the new celebrity endorsing Rio Mare in a new campaign broadcasted in Italy and in 20 countries around the world since the month of May.
Alessandro Gassmann plays himself in different contexts of everyday life: lunch with friends, romantic dinners, meals by the sea, etc., all with Rio Mare, the perfect ingredient to enhance the pleasure of convivial get-togethers and the satisfaction of eating well in a relaxed, light-hearted way.
In Gassmann’s own words: “I’m very proud of being Italian and conveying the Italian way of life to the world: high quality food and the pleasure of eating well. Rio Mare è il vero gusto italiano”!