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February 2013

SAUPIQUET MODERNISES FOR MACKEREL

Saupiquet leads the French market for canned mackerel, a product which is growing fast and has significant growth potential, considering that only half of the French consume mackerel today. Canned mackerel is the main product manufactured at Saupiquet’s plant in Quimper (80%).

On January 23rd, Saupiquet inaugurated its brand new production line at the plant, which is now amongst the most modern in Europe. These new installations are advantageous in termns of quality and costs and provide Saupiquet with an edge to reinforce its leadership in the fast-growing mackerel category. An open house was also organized on January 26th for employees to show the new production lines to their families


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