… there was a little man wearing a perfectly clean, intensely radiant white t-shirt. This little white man, known as Omino Bianco, soon became indispensable to the laundry care of every Italian home.
The tale of Omino Bianco began with "Perborate", a whitening additive. It has since evolved over the years, specialising in several laundry care segments and broadening its product range.
Consumers have depended on Omino Bianco's range of quality laundry products for over 60 years and it is now the indispensable ally
of over 8 million households in Italy. Omino Bianco is the leading laundry additive brand in Italy and one of the leading brands in many other European market segments.
Omino Bianco's range of products includes hand washing and washing machine detergents, disinfectants, whiteners, pre-treat products, color protect detergents, stain removers and bleaches. Omino Bianco provides trusted solutions for a perfect wash.