Omino Bianco, the long-time market leader for laundry additives in Italy, has grown throughout Europe to become the top brand name in many markets. Over the years, Omino Bianco has closely followed rapidly evolving consumer needs and expanded its product range accordingly. 

The Omino Bianco line includes liquid detergent with Marseille Soap, liquid and powder laundry detergent, pre-treatment and liquid whiteners, delicate bleach and stain remover.