Winni’s is the Italian leader in the Home Care green market.

Since 2009, it has always taken care of both families and the environment, offering a full range of high-quality and sustainable products with 100% plant-based raw materials from renewable sources, easily and rapidly biodegradable*.

Winni’s strong commitment to quality and sustainability means also acting responsibly throughout the whole journey of the product, from production to formulas and packaging. This 360° approach provides products that are not only safe for people – they are 100% hypoallergenic and chromo, nichel and cobalt tested – but also highly effective, with performances aligned or even superior to traditional brand leaders in the Home Care market.

Over the years Winni’s has extended its portfolio to meet all consumers’ needs covering the following segments: laundry detergents and soap, softeners, fragrance boosters, WC cleaners, small surfaces and floor cleaners, hand dishwashing and automatic dishwashing detergents and additives. In 2015, it entered the Personal Care market as well.

Winni’s is the successful story of a young brand with a unique positioning born in Madel, an Italian family company founded in 1977. The company has always delivered innovative formulas and distinctive products such as Pulirapid, Smacchiotutto and Disinfekto. In 2022, Madel joined Bolton Group to keep growing together.

*According to Regulation CEE 648/04 “Ultimate aerobic biodegradation” means the level of biodegradation achieved when the surfactant is totally used by micro-organisms in the presence of oxygen resulting in its breakdown to carbon dioxide, water and mineral salts of any other elements present (mineralisation) [Reg. CEE 648/04 – Art. 2, 8].

Surfactants in detergents shall be considered biodegradable if the level of biodegradability (mineralisation) measured…is at least 60 % within twenty-eight days (Reg. CEE 648/04 – Annex III).