Our brand Collistar took part in the first edition of Milan Beauty Week, a week dedicated to the culture of beauty and well-being, which took place in the city from May 3 to May 8.
On Friday 6 May, from 11 a.m. to 9 p.m., the brand welcomed its guests to “Casa Collistar“, in the splendid setting of Villa Necchi Campiglio, an architectural jewel designed by Piero Portaluppi in the early 1930s and a FAI – Fondo per l’Ambiente Italiano (Italian Environmental Fund) property since 2001.
Collistar offered visitors a multi-sensory journey to discover the Italian Essence of Beauty, its values, sustainability approach and best-selling products, as well as iconic treatments that are a must for many women.
It was a day full of appointments, including:
2 live make-up masterclasses with Massimiliano della Maggesa and Francesca Stefani, Collistar make-up artists, 2 live Face Training® masterclasses with the well-known influencer Veronica Rocca, aimed at learning how to maximise the benefits of a skincare routine, and a masterclass on Collistar Clean Research® and the brand’s commitment to sustainable Italian beauty.
In addition, several free-access moments allowed visitors to enjoy flash make-up sessions, personalised consultations, product trials and much more!