Bolton Food Joins NAPA
Protecting the oceans and implementing sustainable fishing practices: our Food Business Unit has further confirmed its commitment to this issue by joining the North Atlantic Pelagic Advocacy Group (NAPA).
The fight against overfishing
NAPA represents one of the most important collectives at the commercial level for the sourcing of sustainable and certified seafood products. It comprises more than 50 global retailers, food service companies and suppliers from Asia, Africa, North America, Australia and Europe. NAPA fights the overfishing of three iconic pelagic stocks: the Atlanto-Scandian herring, the North-East Atlantic blue whiting and the North-East Atlantic mackerel. It does this by encouraging countries to find a long-term fisheries management agreement in line with scientific advice.
“As one of Europe’s leading producers of canned fish, sustainability is one of our priorities and an integral part of our DNA. We joined NAPA because the current management of pelagic stocks in the North-East Atlantic is a concern for us and is against our values”, said Luciano Pirovano, Global Sustainable Development Director Food.
Changing the industry
As an key industry player, our Food Business Unit has always believed that it has a responsibility to influence the way seafood companies operate. Leading by example, it fosters a positive change towards better sustainability standards within the supply chain, and is moving the entire market towards increasingly conscious choices.

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