Together with WWF, we are working everyday to make sure that fishing activities are conducted in an ethical, legal, transparent, and fully traceable manner.
In renewing our collaboration with WWF® in 2021, we decided to broaden the scope of our work and to focus on the concept of “Ocean Stewardship”. We increased our sourcing from more sustainable fishing practices: 86.5% of our branded tuna now comes from responsibly managed fisheries.
We played an important advocacy role to improve stocks’ management within the international organizations regulating fishing activities in high seas. We started an exciting project related to the blue forest conservation project in the Gulf of Guayaquil, Ecuador, which will protect more than 7,000 hectares of mangroves.