Our brand Somatoline Cosmetic launches a new manifesto, which subverts the common notion of beauty and provides a different perspective. A campaign based on the concept “Feel that it works“, a payoff that brings the focus back to sensations rather than pure performance and invites women to feel good in their own skin. An idea of beauty that comes from self-care and leads to a truer and deeper awareness, which needs nothing else. Because, as the campaign states, “when you feel you love yourself, nothing else matters”.

“It’s a special moment for Somatoline Cosmetic” – says Giuseppe Morici, Bolton Group Chief Executive Officer – “this new campaign is for us much more than a communication project, it’s a step forward in our commitment to women. We are proud of the result, which proves our desire to give voice to an idea of female beauty as a positive experience linked to self-care.
Bolton Group adheres to the Italian association Valore D for the promotion of gender equality, a concrete commitment to support women in their daily and professional lives”.

To convey the message with greater impact, Andrea Delogu, anchorwoman, actress and writer who has also been awarded Order of Merit of the Italian Republic, was chosen as the voice and face of the Somatoline Cosmetic campaign. In addition to the official commercial, she also created her own adaptation: “My idea of beauty“. A message that invites women to feel good in their own skin and to see beauty with different eyes, where the mirror no longer represents other people’s gaze but simply becomes one’s reflection, to be loved and accepted as it is.