Our Beauty Care Business Unit is engaged in the battle to eradicate gender-based violence.
For around three years, we’ve been working with WeWorld, an independent Italian organisation active in 25 countries through projects designed to guarantee the rights of the most vulnerable communities, starting with women and children.
The partnership kicked off with the opening of the new Spazio Donna [Women’s Space] in Milan, a centre equipped with psychologists and social workers available to help women living in violent or particularly challenging situations.
Spazio Donna has quickly become an important resource for the local community, supporting 266 women in Milan and ensuring that services continued through the lockdowns through individual meetings.
Among the negative effects caused by the lockdown period in 2020 was the significant increase in the incidence of domestic violence, particularly against women.
In order to tackle this problem, we stepped up our work with WeWorld and we contributed to the launch of a helpline staffed by five specialist operators, covering all of Italy, to provide psychological support and ensure that critical events could be managed effectively.
The initiative meant that over 300 women were helped for free by expert psychotherapists, educators and teachers, all groups that played a key role during the public health period and lockdowns.